MR.UBE:The souperstar of the House
In the competitive space of the culinary business, only the toughest survive. The saying “If you can’t take the heat, stay out of the kitchen” is indeed true for most food entrepreneurs.

But for Gerry Chua, a businessman with both a vision and a mission, the heat in the kitchen even more fires up his passion to offer the best dining experience. Try visiting his restaurant Mr. Ube Rice and Noodle House and you’ll find out for yourself why this food mecca is already making noise among culinary connoisseurs.

Although Chinese cuisine constitutes majority of Mr. Ube Rice and Noodle House’s menu, there are an array of food offerings that will surely tickle your taste buds. Take your pick: noodle soup, rice toppings, stir fry noodles, dimsum, and a lot more.

“We take pride in the restaurant's specialty: our noodles. Our noodles are made fresh every day. We use state-of-the-art Japanese technology in making them,” said Chua. “Our ingredients are natural and they have no preservatives. I am proud to say that the food we serve at Mr. Ube Rice and Noodle House are MSG-free and they are non-grease.”

From the very basic chicken noodle soup to wanton noodle, Mr. Ube Rice and Noodle House also features a variety of international noodle soups. Want to try Thai? Order Thai Tom Yam. Hungry like a lion? The Singaporean Laksa is for you. Craving for Japanese? Sip some Japanese Shoyu. If Chinese is your choice, then Gokong Noodle should be on your plate. These and more will let you experience a gastronomic adventure in this noodle house.

Since Chua is also the visionary behind Eng Bee Tin Chinese Deli, some of its varied product ranges can also be ordered at Mr. Ube Rice and Noodle House. Its most famous ube hopia and all-time favorite tikoy can be have when you visit any branch.

With a rich history that can be traced from humble beginnings in Ongpin, Eng Bee Tin has mastered the art of producing world-class Oriental delicacies. Because Chua knows his way around business, he found a way to reinvent a rather usual hopia by blending it with ube, the most popular ice cream flavor at the time. The rest is history as Eng Bee Tin’s ube hopia became a household name.

Eng Bee Tin products are locally available in various supermarkets, groceries, restaurants, office, and school canteens. The company is also one of the biggest international exporters of hopia, delivering to Asia, the Middle East, Europe and the USA.

Chua also ensures that quality is key. The company uses automated hopia manufacturing processes and implements a strict hygienic standards of quality control by running the final product through metal detectors, and packaging it in a hygienic pillow pack.

Though a businessman, Chua knows his responsibility to the community where his businesses operate from. In Ongpin where Eng Bee Tin is found, the company donated to the local volunteer fire brigade as evidenced by the purple fire engines that make their way through fire incidents and situations in the vicinity. His other business, Cafe Mezzanine, is also making an impact to the community as its revenues are completely donated to Binondo Paco Fire Volunteer. Recognizing the efforts and hard work fire volunteers put into their job, they get a 20-percent discount when they dine at Cafe Mezzanine, located at the heart of Chinatown. That is if their free coffee is not yet enough.

“Our commitment to our society should be never-ending,” said Chua. “Mr. Ube Rice and Noodle House aims to acquire five units of ambulance to serve the indigents who can’t afford to pay for ambulance service to hospitals.”

Indeed, Chua’s entrepreneurial vision is deliciously complemented by his life mission to touch lives. No wonder he is one accomplished man and his businesses, successful without a doubt.

For more on Eng Bee Tin, visit http://www.engbeetin.com.
 
MR. UBE RICE & NOODLE HOUSE BRANCHES:
 
707 ONGPIN ST. BINONDO MANILA
TEL 288-8888 LOC. 131
 
284 E.RODRIGUEZ SR. AVE. QUEZON CITY
TEL 722-4505
 
GROUND FLOOR GU-16  LUCKY GOLD PLAZA
ORTIGAS EXT. PASIG
TEL. 791-7389
 
ENG BEE TIN CHINESE DELI BRANCHES
 
628 ONGPIN ST. BINONDO MANILA
288-8888 ; 241-9999
 
650 ONGPIN COR. E.T. YUCHENGCO ST BINONDO MANILA
288-8888 ; 232-1223 LOC. 219
 
518 QUINTIN PAREDES ST. BINODO MANILA
TEL 522-2289
 
ONGPIN COMMERCIAL CENTER 
ONGPIN COR. G.PUYAT  ST. STA.CRUZ MANILA
735-4658
 
UNIT G-84 ODEON TERMINAL MALL
C.M. RECTO COR. RIZAL AVE. MANILA
TEL. 735-0755
 
GL 8 WELCOME PLAZA
TAFT AVE. PASAY CITY
TEL 8836-2670
 
LEVEL-2 WALTER MART CENTER
CHINO RECES COR A. ARNAIZ MAKATI
TEL 843-7256
 
G-41 VICTORY CENTRAL MALL
MONUMENTO CALOOCAN CITY
TEL 332-1579
 
B-16 LG VICTORY PARK & SHOP MALL
ANTIPOLO RIZAL
TEL 661-7615
 
GROUND FLOOR CASH & CARRY MALL
SOUTH SUPER HI-WAY MAKATI
TEL 401-6229
 
LEVEL 1 PADREA FAURA WING ROBINSON'S PLACE
ERMITA MANILA TEL 401-3063
 
CAFE MEZZANINE BRANCH
 
MEZZANINE FLOOR - 650 ONGPIN COR E.T. YUCHENGCO
BINONDO MANILA
TEL 288-8888 ; 241-9999 LOC 230
DUNKIN DONUTS: Dunkin Derek
Oh, la la! I couldn't believe my luck when I received a formal invitation to cover the latest endorser of Dunkin Donuts. Since time immemorial, I've been a regular customer of Dunkin Donuts, I think I consumed hundreds if not thousands of Dunkin donuts and Icy Choco so I immediately sent my RSVP to the organizers. For days, I excitedly awaited the big day with my favorite donuts brand and with their latest endorser hunk actor extraordinaire Derek Arthur Ramsay.
Yes, folks! My much awaited face to face talk with Dunkin Derek had become a reality! Derek happened to be the new face of Dunkin’ Donuts, the country’s leading donuts, coffee, and baked goods chain. Derek Ramsay kicked off his endorsement with the P199 a dozen promo of Dunkin’ Donuts Classics, which is extended until February 10, 2013.
 
Derek not only drew shrieks, sighs and shouts but also gained more fans with his humble attitude.
 
“There’s only Dunkin’ Donuts for me. Many sweet things have come and gone in my life, but Dunkin’ Donuts lingered with me through the years. This is not just a brand I endorse; this is a product I truly enjoy, donuts that I crave for regardless, whether I’m here or abroad.”- Derek Ramsay
 
Dunkin’ Donuts has a hot new offering that’s sure to make everyone’s taste buds salivate – literally and figuratively.
 
For the month of hearts starting from February 1-15, 2013 Hunk actor Derek Ramsay highlights his longstanding love affair with Dunkin’ Donuts, as we see more of him in two specially designed Valentine’s boxes: Dunkin’ Hearts and Premium Donuts Valentine box. 
“There’s a special place in my heart for Dunkin’ Donuts, and it has been a constant companion through many occasions – as a child, as a student, through heartaches, and yes, even on Valentine’s Day. In fact, whoever is with me has to enjoy a bite too. There is a comforting simplicity to the Dunkin’ Donuts Classics that keeps me coming back for more." quips Derek.
 
Derek Ramsay's Valentine’s Tip: 
This Valentine’s, Derek Ramsay suggests that instead of taking your date to a fancy restaurant, why not simply cook for her? And off course, cap the night with a box of Dunkin’ Hearts or spoil her a little with a selection of Premium Donuts. 

The Premium Donuts line was introduced to cater to the increasing sophisticated palates. With over 18 Premium Donut flavors to choose from, there’s sure to be one for any discriminating sweet tooth.
  • Oatmeal, Raisin and Cranberry
  • Black Forest
  • Kreme Berry Caramel
  • Blueberry Cheese
  • Supreme Rocky Road
  • Chunky Choconut
  • Choco Butter Crunch
  • Choco Nirvana
  • Dark Choco Berry 
  • Milky Bliss
  • Choco Orange
  • Coffee Crumble
  • Sansribal
  • Chococcino
  • Quezo Duo
  • Dark Crunch
  • Pineapple Express
  • Almond Caramel
Dunkin’ Donuts has been in the Philippines for over 31 years, and has continuously evolved to be an inextricable part of Filipinos’ lives and memories. The children who grew up with the Classics varieties, now have more sophisticated palates, perfectly addressed by the Premium Donuts line. So there’s a Dunkin’ Donut variant for every occasion – the Classics, when you want comfortable, nostalgic goodness, and Premium Donuts when you want to just spoil yourself a little. 

And with Derek offering you a bite of Dunkin’ Donuts, how can you say no?

I got to taste the choco mint muffin and I must say it is heavenly! You too, my dear readers ought to try 'em! Next time around I'll buy the other two flavors so I can make a recommendation.
I also had a chance to try Dunkin Donuts's Caramel Choco Fudge which I finish off in a jippy! Too bad, the crowd was crazy that afternoon that I wasn't able to try the other offerings of Dunkin Donuts nor take a good photo 'coz we can't hardly move because of the crowd. Anyway, there is always a next time!
For the hulaan portion, guests, online media, magazine editors and newspaper writers and photographers outdo each other to answer Derek's questions. You could hear not only the shriek and sighs but see everyone's excitement and happiness. 
 
Everybody went home with smile on their faces not only because of Derek but also because of the sugar rush brought about by my brand of donuts! Not all donuts are created equal!